I am passionate about shaping desirable, usable and feasible products and experiences.
In three words, making technology human.
My story
I am currently a Senior Product Designer at MOBGEN | Accenture Interactive, where I work with multiple clients, bringing together UX and UI skills with user research and strategic thinking.
Before joining MOBGEN, I worked with London-based startups, building digital products and prior to that I studied fine arts, jazz music and graphic design in Italy and the UK.
When I'm not designing, I enjoy traveling, playing the guitar, cooking and eating good food, and occasionally brewing some beer.
My focus
I believe that first and foremost UX should aim to empathize with the people we are designing for. Only then can we truly understand their goals and troubles and match them with the business needs. With that knowledge in our hands, we can apply relevant technologies and build viable, usable and delightful experiences.
UX research
From leveraging exisitng user insights and analytics to planning and conducting new research. From company values to benchmarking.
Strategy
From UX strategy to planning the design workflow, supporting Product Owners and advising on planning and prioritizing.
Facilitation
Workshops are a great way to share knowledge, break silos and build consensus, as well as align the team around a user centric mindset.
Interaction design
I look at UX patterns, examples and best practices to craft wireframes, flows and prototypes that are simple, usable and clear.
Usability testing
From lightweight internal testing to full scale usability studies with recruited participants, observers and recording.
Visual design
I make use of my typography, visual grammar and color theory knowledge to craft clear interfaces, working side by side with developers.